ABOUT CLAUDIA
Claudia Hickey is a Product & Brand Marketing Lead Specialist with a focus on shaping and launching consumer brands across the food, beverage, wellness, and beauty sectors. Her work sits at the intersection of product clarity, consumer insight, and go-to-market strategy, guiding brands from initial definition through national retail rollout and sustained community growth. She has partnered with founders, creative teams, and national retailers to build brand systems that hold up under real-world pressure and deliver measurable commercial results.
Claudia brings a grounded, research-driven approach to brand development. She is known for aligning cross-functional teams around a unified story, building community-led campaigns that support trial and repeat purchase, and leading launches that secure meaningful placements with major retailers.
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AREAS OF EXPERTISE
Product
Strategy
Social Media and
Content Systems
Brand Positioning & Architecture
Influencer
Programming
Go-To-Market
Planning
Community
Development
Retail Strategy and
4P Frameworks
Cross-functional
Launch Leadership
01.
Fast Moving
Consumer Goods
02.
Food &
Beverage
03.
Beauty &
Skincare
04.
Health &
Wellness
INDUSTRIES SERVED
SOCIAL MEDIA
CLIENTELE
PRODUCT
& BRAND
MARKETING
CLIENTELE
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FRAMEWORK
1. PRODUCT CLARITY
The foundation—every decision begins here.​
2. CONSUMER DEFINITION
Aligning the product with the right buyer and need state.​
3. RETAIL ALIGNMENT
Ensuring distribution supports long-term growth, not
short-term exposure.
​​
4. BRAND & MARKETING STRATEGY
Building a consistent story across all teams and channels.
​​
5. COMMUNITY LOOP
Turning customers into advocates through real conversation.
SERVICES
PRODUCT CLARITY & MARKET DEFINITION
RETAIL ALIGNMENT FOR COSTCO, WALMART, ETC
CONSUMER INSIGHT DEVELOPMENT
SOCIAL MEDIA & COMMUNITY BUILDING
BRAND STRATEGY
INFLUENCER & CREATOR ECOSYSTEMTS
GO-TO-MARKET
LAUNCH
PLANNING
360
MARKETING EXECUTIONS
AWARDS & RECOGNITION
Market Reach
and Visibility
Across national FMCG and beauty launches, Claudia Hickey has driven large scale visibility through paid, organic, creator, and retail supported campaigns. Her work consistently delivers mass awareness in highly competitive categories, supporting both first time brand entry and sustained retail presence.
Consumer Engagement and Community
Claudia’s work converts reach into meaningful participation through community management, creator ecosystems, and user driven content. She has overseen hundreds of thousands of comments, messages, shares, and saves, building trust and repeat interest rather than one time attention.
Product & Brand Launch and Retail Impact
Claudia has played a central role in launching and scaling products across beverage, beauty, and wellness, supporting go to market strategy, product positioning, and retail readiness. Her work has directly contributed to trial, repeat purchase, and long term placement with major warehouse and national retailers.
Industry Recognition
and Awards
Claudia’s work has received independent recognition from leading global awards bodies spanning social strategy, brand strategy, packaging, and digital marketing. These honors validate both creative excellence and measurable commercial impact at a senior professional level.
QUANTITATIVE CAREER IMPACT